Methodology

Centers Metro / Tier Zone
Delhi Metro North
Mumbai Metro West
Bangalore Metro South
Chennai Metro South
Kolkata Metro East
Hyderabad Tier 1 South

Target group

  • Decision-makers for selection of hospitals/doctors for the healthcare of themselves and immediate family)
  • Age group of 31 to 65 years
  • SEC A, B and C

Objective 1

To enlist the most Trusted Hospitals in the country

Objective 2

To understand the parameters driving this ‘trust’

The ranking of hospitals can be arrived at by creating a single number trust index for each hospital as below –

  • Step 1: Determining the weightage of each driver of trust

    Using driver analysis, we will assign the regression coefficient as the weightage for each parameter

  • Step 2: Calculating the weighted score for each hospital for each respondent

    Score for hospital 1 = W1*S1 + W2*S2 + W3*S3 + ……………….Wn*Sn

  • Step 3: Determining the ranking:

    Arriving at the average rating for each hospital after aggregating scores given to the hospital by each respondent

Trustmark for Indian Healthcare Sector

India's Most Trusted Hospitals

  • Most Trusted Private Sector Hospital of the city
  • Most Trusted Hospital in the city for the following speciality
  • Cardiology
  • Orthopaedic
  • Gynaecology
  • Oncology
  • Critical Illness
  • Eye Care

Study Background

The profusion of choice today, in both private and public sectors, has been both good and bad for the consumer. Good, because quality choice really follows the coming of age of any industry and more so in healthcare.

Methodology

Research partner

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